# About Robert Richman — Culture Strategist Turned AI Builder

> Robert Richman co-created Zappos Insights, wrote The Culture Blueprint, and now works at the intersection of culture and AI. Biography, background, and how he works.

Source: https://robertrichman.com/about/

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# MEET ROBERT

![Watch](/wp-content/themes/onda/images/youtube-play.png)

## BIOGRAPHY

Robert “Robbe” Richman has made a career out of making invisible systems visible. He was Culture Strategist at Zappos and is the author of [*The Culture Blueprint*](https://robertrichman.com/the-culture-blueprint/), a systematic guide to the high-performance workplace.

Robert co-created Zappos Insights, a Zappos subsidiary educating companies about the secrets behind Zappos’ amazing employee culture and world-class customer service. He took the proof of concept from a small website to a multi-million dollar business teaching over 25,000 students per year.

As one of the world’s authorities on employee culture, Robert is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in person at companies such as Google, Toyota, Westin, Salesforce, Anthem, Bridgestone, and Eli Lilly.

Today Robert works at the intersection of culture and AI. His thesis: AI adoption is a culture problem, not a technology problem. And unlike most people saying that from a stage, he builds with the technology himself — his speaking business is booked by an AI voice agent he created. Don’t believe it? Call it: **[+1 239 441 3419](tel:+12394413419)**.

Robert helps companies change through experiences. Using principles of high performance and self-organization, he creates an event called Open Space that lets the group focus on what they are most passionate about, then follows up with recorded insights and action items — the fastest way to surface what your people really think about any big change, including AI.

Robert graduated from Northwestern University with a degree in film, as well as from Georgetown University’s Leadership Coaching Program. He is a member of the Transformational Leadership Council, and he is based out of San Diego, California.

### Robert Shares the Humbling Moments Before Zappos.

“Robbe’s magic is his innate curiosity. When he’s leading an improv session, he’s helping people push their own boundaries. When he’s inventing the world’s first commercial placebo pill, he’s exploring the power of guided intention. When he’s playing with puppets, he’s testing with new modes of communication models. Robbe is always experimenting with new cultures and experiences so he can bring creative, interesting solutions to his clients.”   Clay Hebert  Founder of Take Back Perfect

## ROBERT'S WORLD

### POWER

I’m a biohacker and my personal lab includes a vibro-acoustic sound chair, infrared sauna, biomat, hot tub, pool and many supplements and tools, like the **Xpill**. It was an honor to be the keynote speaker for the **Bulletproof Upgraded Conference**

### PUPPETS

I grew up as a huge fan of the muppets and now have many of my own and even make them. I’ve performed puppet and improv comedy at events and conferences, and once played “Barack Obama” as a speaker.

### BUILDING

I’m obsessed with tools and what they unlock. These days that means building with AI — voice agents, products, experiments — including the agent that books my keynotes. I’d rather ship an experiment than write a think piece about one.

## EXPERIENCE DESIGN

Robert doesn’t give speeches, he creates experiences. The Xpill experience helps leaders and top performers break through personal blocks. The Culture Hacking experience brings teams together and The Open Space experience can bring an entire company together, in less than a day. It’s also how he approaches AI adoption: not with information — with experience.

  [See Robert's Experiences](https://robertrichman.com/experiences/)

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