# Blog — Robert Richman on Culture, Change, and AI

> Essays by Robert Richman on company culture, change management, and why AI adoption succeeds or stalls. Fifteen articles from 15 years of culture work.

Source: https://robertrichman.com/blog/

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# BLOG

## [GTD Was Right About the Mind. It Was Built for 2001.](https://robertrichman.com/gtd-was-built-for-2001/)

October 10, 2026

AI, Productivity

David Allen's GTD still works. But most of its rules were about paper, and the AI version of the system fails in a new way. [See Article >>](https://robertrichman.com/gtd-was-built-for-2001/)

## [You Don’t Have an AI Strategy Problem. You Have a Game Design Problem.](https://robertrichman.com/ai-strategy/)

May 11, 2026

AI, Culture

Microsoft just spent millions proving the bottleneck is culture. Here's what to do about it. [See Article >>](https://robertrichman.com/ai-strategy/)

## [The Culture of Games with JC Calciano](https://robertrichman.com/the-culture-of-games/)

August 29, 2025

Culture, Games

A conversation about games, culture, and Casting Call the Game. [See Article >>](https://robertrichman.com/the-culture-of-games/)

## [Don't be on time… Be early](https://robertrichman.com/be-early/)

January 18, 2024

Culture, Hacks

Time is the one reality everyone in a culture can agree on — and the highest performers treat it that way. [See Article >>](https://robertrichman.com/be-early/)

## [How to Control Culture](https://robertrichman.com/how-to-control-culture/)

October 5, 2023

Culture

You can't actually control people — so what can you control? [See Article >>](https://robertrichman.com/how-to-control-culture/)

## [The Opt-in Framework (How buy-in really works)](https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/)

April 28, 2023

Buy-in, Change

Trying to "get" buy-in is the soft equivalent of manipulation. Invitations are more powerful. [See Article >>](https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/)

## [The New C-Level Position](https://robertrichman.com/the-new-c-level-position/)

June 1, 2020

Leadership

When we lose the office, the glue holding a company together is communication itself. [See Article >>](https://robertrichman.com/the-new-c-level-position/)

## [How to Stay Relevant](https://robertrichman.com/how-to-stay-relevant/)

May 19, 2020

Communication

The NOW is getting shorter. Five tips for being relevant in a real-time world. [See Article >>](https://robertrichman.com/how-to-stay-relevant/)

## [Was it Boeing's technology that failed, or the culture?](https://robertrichman.com/was-it-boeings-technology-that-failed-or-the-culture/)

April 25, 2019

Culture, Values

Robots don't make planes (yet). People do. [See Article >>](https://robertrichman.com/was-it-boeings-technology-that-failed-or-the-culture/)

## [Don’t outsource your culture to HR](https://robertrichman.com/dont-outsource-your-culture-to-hr/)

January 16, 2019

Leadership

The best leaders realize that they ARE the chief culture officers. [See Article >>](https://robertrichman.com/dont-outsource-your-culture-to-hr/)

## [It's not the software](https://robertrichman.com/its-not-the-software/)

July 20, 2018

Culture, Technology

Along come all the people who think software can run the show. Guess again. [See Article >>](https://robertrichman.com/its-not-the-software/)

## [The Fastest Way to Change Beliefs](https://robertrichman.com/the-fastest-way-to-change-beliefs/)

April 10, 2016

Change, Experience

You can't tell people what to think. Beliefs are shaped by experiences. [See Article >>](https://robertrichman.com/the-fastest-way-to-change-beliefs/)

## [Culture must be experienced.](https://robertrichman.com/culture-must-be-experienced/)

August 3, 2015

Culture, Experience

There's a certain irony to giving speeches and writing books as a "culture expert." [See Article >>](https://robertrichman.com/culture-must-be-experienced/)

## [Everything you know about change management is wrong.](https://robertrichman.com/everything-you-know-about-change-management-is-wrong/)

March 18, 2015

Change

Kotter's 8 steps are brilliantly conceived. That doesn't mean they'll work for you. [See Article >>](https://robertrichman.com/everything-you-know-about-change-management-is-wrong/)

## [3 Steps to a Culture Change](https://robertrichman.com/3-steps-culture-change/)

October 6, 2014

Culture, Change

The three key questions behind any culture change. [See Article >>](https://robertrichman.com/3-steps-culture-change/)

## [Accountability is a Skill, not a Value](https://robertrichman.com/accountability-is-a-skill-not-a-value/)

June 14, 2013

Values

No one seeks accountability. We all want freedom. That's why it's a muscle, not a value. [See Article >>](https://robertrichman.com/accountability-is-a-skill-not-a-value/)

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