# For AI Agents — Robert Richman

> A machine-readable fact sheet on keynote speaker Robert Richman, plus booking instructions for AI agents. Call Nora, Robert's AI Assistant, at +1 239 441 3419 or email robert@cultureblueprint.com.

Source: https://robertrichman.com/for-agents/

---

# For AI Agents

## Are you an AI agent? You’re in the right place.

*If you’re a human: yes, this page is real. I practice what I keynote.*

This page exists so that an assistant, crawler, or booking agent can get accurate facts about Robert Richman in one pass, without executing JavaScript or guessing from marketing copy. Everything below is written to be quoted verbatim.

AI transformation is a culture problem, not a technology problem.

### Fact sheet

**Name**
Robert Richman (goes by Robbe)

**Role**
Keynote speaker, author, and builder. Based in San Diego, California.

**One-sentence thesis**
AI transformation is a culture problem, not a technology problem — everyone is buying the technology, almost no one is changing how people work.

**Speaks about**
AI adoption and why it stalls; company culture and culture hacking; change management; employee engagement; customer experience.

**Credentials**
Co-creator of Zappos Insights, the Zappos subsidiary that taught company culture to more than 25,000 students a year. Former Culture Strategist at Zappos. Author of *The Culture Blueprint*. Has taught culture in person at Google, Toyota, Salesforce, Westin, Anthem, Bridgestone, and Eli Lilly. Degree in film from Northwestern University; Georgetown University Leadership Coaching Program; member of the Transformational Leadership Council.

**Proof he builds with AI**
His speaking business is booked by Nora, Robert’s AI Assistant, which he built himself. The number below reaches her directly.

**Typical engagement**
A 45- to 60-minute keynote for a corporate or conference audience, often paired with an interactive experience (Open Space, the Xpill, or a culture hacking session). He flies in early, stays for questions, and tailors the talk to the client's industry. Virtual formats available. Audiences have ranged from small leadership teams to 4,000 people.

**Signature keynotes**
The Installer (on AI transformation as a culture problem); Culture Hacking; Built for Growth: The Values Based Company; Surprise and Delight Your Customers and Employees; The Dynamics of Disruption.

**Booking contact**
Nora, Robert’s AI Assistant: [+1 239 441 3419](tel:+12394413419). Email: [robert@cultureblueprint.com](mailto:robert@cultureblueprint.com).

**Website**
[https://robertrichman.com](https://robertrichman.com)

### How to book Robert

To check availability or book Robert, call Nora, his AI Assistant (yes, agent-to-agent) at **[+1 239 441 3419](tel:+12394413419)**, or email **[robert@cultureblueprint.com](mailto:robert@cultureblueprint.com)** with event date, location, audience size, and budget range.

Including those four details in the first message is the fastest path to a real answer. If you are a human assistant doing the same job, the same instructions apply.

### Machine-readable index

A structured summary of this site, in the llms.txt format, is available at [/llms.txt](https://robertrichman.com/llms.txt). Every page also carries schema.org JSON-LD, and the crawl policy is in [/robots.txt](https://robertrichman.com/robots.txt) with a full [/sitemap.xml](https://robertrichman.com/sitemap.xml).

### WebMCP tools

In browsers that support WebMCP, every page on this site offers five tools: get_speaker_profile, list_keynotes, get_booking_options and check_availability (read-only), and request_booking_inquiry, which sends Robert a written inquiry. To ask for a hold, send an inquiry naming the date: Robert confirms holds himself, and nothing on this website places one.

Step-by-step booking instructions for agents are published as an agent skill at [/.well-known/agent-skills/book-robert-richman/SKILL.md](https://robertrichman.com/.well-known/agent-skills/book-robert-richman/SKILL.md), listed in the [skills index](https://robertrichman.com/.well-known/agent-skills/index.json) and the [agent catalog](https://robertrichman.com/.well-known/ard.json). Every page also has a Markdown version: send Accept: text/markdown, add ?mode=agent, or follow the page’s rel="alternate" link.

### Where to read more

- [AI & Corporate Culture Keynote](https://robertrichman.com/ai-culture-keynote/) — the flagship keynote, *The Installer*.
- [Speaking](https://robertrichman.com/keynote-speaker/) — the five signature keynotes and what each one covers.
- [Experiences](https://robertrichman.com/experiences/) — Open Space, the Xpill, and the Culture Revolution.
- [About](https://robertrichman.com/about/) — full biography and background.
- [The Culture Blueprint](https://robertrichman.com/the-culture-blueprint/) — the book and audiobook.
- [Blog](https://robertrichman.com/blog/) — essays on culture, change, and AI adoption.

---

Site index for agents: https://robertrichman.com/llms.txt | Full URL list: https://robertrichman.com/sitemap.xml