# Robert Richman | AI & Corporate Culture Keynote Speaker > Keynote speaker Robert Richman, author of The Culture Blueprint and co-creator of Zappos Insights, on why AI adoption is a culture problem, not a technology problem. Source: https://robertrichman.com/ --- # Humans + AI = Unstoppable Keynotes from Zappos’ former culture strategist on turning AI from something people fear into how the team wins. This will be your best year yet. ![Watch Robert in action](/wp-content/themes/onda/images/youtube-play.png) ![Google](/wp-content/uploads/2019/05/google-1.png) ![Whole Foods](/wp-content/uploads/2019/06/Whole-Foods-e1560346244948.png) ![Unilever](/wp-content/uploads/2019/05/image-2019-04-22-t-16-54-21-714-z@2x.png) ![Boston Scientific](/wp-content/uploads/2019/05/image-2019-04-22-t-16-52-34-672-z@2x.png) ![General Electric](/wp-content/uploads/2019/05/image-2019-04-22-t-16-51-26-726-z@2x.png) ![Toyota](/wp-content/uploads/2019/05/image-2019-04-22-t-16-48-21-365-z@2x.png) ![Lenovo](/wp-content/uploads/2019/05/lenovo.png) ![Coldwell Banker](/wp-content/uploads/2019/05/coldwell.jpg) ## I DON’T JUST TALK ABOUT AI. I BUILD WITH IT. My speaking business is booked by an AI voice agent I created. Don’t believe me? Call it: **[+1 239 441 3419](tel:+12394413419)**. [Call the AI Agent](tel:+12394413419) ## TWO INVISIBLE SYSTEMS. SAME THESIS. I spent 15 years learning how companies actually change. As co-creator of Zappos Insights, I helped thousands of companies see the invisible system running underneath their org chart: their culture. Then I wrote [***The Culture Blueprint***](https://robertrichman.com/the-culture-blueprint/) to make that system designable. AI is the second invisible system. While most speakers were adding “AI” to their slide decks, I was shipping — voice agents, products, experiments. Same thesis both times: the most important systems in your company are invisible to the people running on them. My job is making them visible. Not with information — with experience. ## KEYNOTES AND EXPERIENCES THAT TURN AI ANXIETY INTO AI ADOPTION Information doesn’t change people. Experiences do. [See the AI Keynote](https://robertrichman.com/ai-culture-keynote/) ## ### [SPEAKING Keynotes on culture, AI adoption, and how change actually happens.](https://robertrichman.com/keynote-speaker/) ![An Open Space session: participants writing proposals on the floor](/wp-content/uploads/2026/10/OpenSpace_Square.jpg) ## ### [EXPERIENCES Interactive formats that move people, not just inform them.](https://robertrichman.com/experiences/) ![The Culture Blueprint by Robert Richman](/wp-content/uploads/2026/10/Book_Square.jpg) ## ### [THE BOOK The Culture Blueprint: the manual for your company’s invisible system.](https://robertrichman.com/the-culture-blueprint/) ## Robert's Clients Include ![Zendesk](/wp-content/uploads/2024/11/Zendesk.png) ![Google](/wp-content/uploads/2024/11/Google.png) ![Boston Scientific](/wp-content/uploads/2024/11/Boston-Scientific.png) ![Salesforce](/wp-content/uploads/2024/11/Salesforce.png) ![Roche](/wp-content/uploads/2024/11/Roche.png) ![Pfizer](/wp-content/uploads/2024/11/Pfizer.png) ![Toyota](/wp-content/uploads/2024/11/Toyota.png) ![IBM](/wp-content/uploads/2024/11/IBM.png) ![Genentech](/wp-content/uploads/2024/11/Genentech.png) ![Anthem](/wp-content/uploads/2024/11/Anthem.png) ![GSK](/wp-content/uploads/2024/11/GSK.png) ![Facebook](/wp-content/uploads/2024/11/Facebook.png) “A fantastic experience… His examples of service and how to make immediate impact on the team were awesome… I can’t recommend Robert enough!” ![Whole Foods](/wp-content/uploads/2019/06/whole-foods-green-tbg.png) Richard Findlay VP, Whole Foods ## CULTURE + EXPERIENCE **“My big ‘aha’ came when I realized that information doesn’t change people. *Experiences do*. So rather than coming in as the expert, I create experiences for people to deeply understand what culture is, breakthrough their blocks and come together in shared values.”– Robert Richman** [See Robert's Experiences](https://robertrichman.com/experiences/) “In 8 years of the ‘Facilitating Leadership in Excellence’ event, you were the BEST!” Cheryl Bauman ![GM](/wp-content/uploads/2019/06/4154666_thumb-e1560880130849.png) “I was blown away.” Suzanne Sully-Pniewski ![Lowe's](/wp-content/uploads/2019/06/Lowes-Logo-e1560879467708.png) “Get to the next level… I highly recommend Robbe Richman’s Xpill keynote & breakout experience.” Dave Asprey ![Bulletproof](/wp-content/uploads/2019/06/bulletproof-coffee-e1561165143911.png) ## BRING ME IN WHEN THE AI STRATEGY DECK IS DONE AND NOTHING IS CHANGING.   [Contact](https://robertrichman.com/contact/) ![The Culture Blueprint](/wp-content/uploads/2019/05/cultureblueprint.png) ## The Culture Blueprint Today’s most successful companies have made a radical realization about their relationships with their employees. They’ve realized that they can get the best work out of their employees by empowering and enabling them rather than restricting and limiting them. It’s time for the rest of us to follow their lead. ***[The Culture Blueprint](https://robertrichman.com/the-culture-blueprint/)*** is a systematic guide to building a company culture that fosters committed, enthusiastic employees. In order to thrive, companies must do more than satisfy their employees—they must create passionate ones. This book will teach you how to develop a culture that does just that. ![Buy on Amazon](/wp-content/uploads/2019/05/amazon-badge-black.png) [More About the Book](https://robertrichman.com/the-culture-blueprint/) ## Featured Blogs ### [You Don't Have an AI Strategy Problem. You Have a Game Design Problem.](https://robertrichman.com/ai-strategy/) AI, Culture Microsoft just spent millions proving the bottleneck is culture. Here's what to do about... [See Article >>](https://robertrichman.com/ai-strategy/) ### [Don't be on time… Be early](https://robertrichman.com/be-early/) Culture, Hacks Time is the one reality everyone in a culture can agree on — and the highest performers treat it... [See Article >>](https://robertrichman.com/be-early/) ### [The Opt-in Framework (How buy-in really works)](https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/) Buy-in, Change Trying to “get” buy-in is the soft equivalent of manipulation. Invitations are more powerful... [See Article >>](https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/) [See All Articles](https://robertrichman.com/blog/) KEYNOTE ## CULTURE HACKING **Culture is a network of people, and networks can be hacked… to make it better.** Who is the most powerful person when it comes to computer networks? The systems designer? The programmer? No. It’s a hacker. Hackers get in and make big changes, quickly. In this exciting and inspiring talk, Robert shares the principles and techniques behind culture hacking. Empower all your people to own the culture with this provoking talk. [WATCH VIDEO](https://www.youtube.com/watch?v=GQGdJufS3M0) EXPERIENCE ## OPEN SPACE TECHNOLOGY **The most engaging, all-company meeting to bring people together across departments and focus on the goal at hand.** Open Space was developed as an alternative to the dreaded conference format of speaker after speaker. Why have leaders talk on and on, while your greatest asset (your people!) stay quiet? Why not tap into all the genius of the room? Your people know the most pressing issues, and yet they don’t have time to get together across departments to solve them…Now is the time. Open Space is the How. [WATCH VIDEO](https://vimeo.com/348145448) EXPERIENCE ## X-Pill **A pill with nothing in it, with the power to create anything.** Based on the mythology of the Matrix, and advanced placebo studies, Robert developed the Xpill – an inert pill and activation process empowering people to make commitments and gain clarity. You won’t believe the goals people have accomplished, and the blocks they’ve overcome. Doubtful? Experience this highly engaging and interactive game for yourself. [WATCH VIDEO](https://vimeo.com/348145170) --- Site index for agents: https://robertrichman.com/llms.txt | Full URL list: https://robertrichman.com/sitemap.xml