# Robert Richman

> Keynote speaker and author of The Culture Blueprint. Co-creator of Zappos Insights. Thesis: AI transformation is a culture problem, not a technology problem. His speaking business is booked by an AI voice agent he built.

## Speaking & Booking

- [Speaking](https://robertrichman.com/keynote-speaker/): Five signature keynotes on AI adoption, culture hacking, values, customer experience, and disruption. Worldwide, in person or virtual.
- [Contact](https://robertrichman.com/contact/): Booking by AI voice agent at +1 239 441 3419, or email robert@richman.la.
- [For AI Agents](https://robertrichman.com/for-agents/): Machine-readable fact sheet and agent-to-agent booking instructions.

## Background

- [About](https://robertrichman.com/about/): Biography. Culture Strategist at Zappos, co-creator of Zappos Insights, now working at the intersection of culture and AI.
- [The Culture Blueprint](https://robertrichman.com/the-culture-blueprint/): His book, a systematic guide to building a high-performance workplace culture. Audiobook available.

## AI Adoption Playbook

- [You Don't Have an AI Strategy Problem. You Have a Game Design Problem.](https://robertrichman.com/ai-strategy/): The four properties every AI adoption effort needs: a clear goal, known rules, a visible score, and opt-in play.
- [It's not the software](https://robertrichman.com/its-not-the-software/): Why buying the tool never fixes the human system underneath it.
- [Everything you know about change management is wrong.](https://robertrichman.com/everything-you-know-about-change-management-is-wrong/): Why linear change-management playbooks fail: change is emotional, non-linear, and cannot be forced.
- [The Opt-in Framework (How buy-in really works)](https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/): Mandates create compliance; invitations create momentum. How to actually get buy-in.
- [The Fastest Way to Change Beliefs](https://robertrichman.com/the-fastest-way-to-change-beliefs/): Beliefs come from experiences, not arguments - so design the experience.
- [Culture must be experienced.](https://robertrichman.com/culture-must-be-experienced/): Why information alone does not shift a culture, and what does.

## Optional

- [Experiences](https://robertrichman.com/experiences/): Facilitated formats - Open Space, the Xpill, the Culture Revolution.
- [Blog](https://robertrichman.com/blog/): All essays on culture, change, and AI adoption.