# The Opt-in Framework (How buy-in really works) — Robert Richman

> Trying to "get" buy-in is the soft equivalent of manipulation. Invitations are more powerful.

Source: https://robertrichman.com/the-opt-in-framework-how-buy-in-really-works/

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## The Opt-in Framework (How buy-in really works)

April 28, 2023

Buy-in, Change

Everyone says, "How do you get buy-in?" But that's the soft equivalent of manipulation when we try to "get" people to do anything. What's more powerful, respectful and lasting is invitations. And there's a certain way to do them…

[See All Articles](https://robertrichman.com/blog/)

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