July 18, 2016
In the last blog post I talked about how drugs could impact corporate culture. Well, it turns out the best culture drug is very available and very legal. Most people actually use it, but I wouldn’t say they use it correctly. It’s called coffee.
Quick story: There was a company from Mexico that visited the Zappos Insights program. They saw the popcorn machine in the front and said that’s the culture hack they’re taking back home. I thought, “What?! You can’t think a popcorn machine will help culture.” Well, I was wrong. It became a central hub of conversation. A group of people took care of it, another group operated it, another group brought seasonings and flavors. Talk about co-creation around ritual!
To spice things up and quench a mad thirst for delicious coffee, we created a coffee corner in our office. Soon, we were brewing fresh coffee everyday with our coworkers. We knew more about who we were working with plus what they were working on.
The coffee culture we built not only made us more effective at our jobs, but made everyone’s days more enjoyable.
Now they have a service around providing quality coffees. And it’s not just the quality, it’s the ritual, it’s the process. And of course, coming together.
And then there’s the Bulletproof coffee phenomenon I’ve talked about before. I’ve introduced it to people and went from six cups of coffee a day, down to one of Bulletproof.
While great coffee won’t solve all culture problems, I’ve definitely seen how weak cultures almost always serve weak coffee. (I’ve even seen them charge for it!)
If you do get into coffee, I recommend checking out how to hack the coffee experience.
Let me know how it goes! [email protected]