How to Get to Inbox Zero

December 1, 2017

Great cultures

When people see I have zero emails in my inbox they can’t believe it.  I usually teach this to individuals or at companies, but I wanted more people to have it, so here is a webinar I created with the principles, hacks and tools.

The Great Culture Equalizer

October 4, 2017

Great cultures ,Hacks

It used to take me weeks to figure out a culture. I would spend a lot of time with the company and then write a long report about what’s going on.

Now I can quickly diagnose a culture with this question:

“Are people on time for meetings and do they end on time?”

For culture to work properly, it’s all about agreements – our cultural norms. And our realities can be so different that there’s not a lot we can agree on. Even something as simple as honesty can break down when you ask if white lies are okay, or if you argue whether taking pens home from the office is dishonest.

But one thing we can agree on is that we all go by the same clock.

Time is the great equalizer.

So when one person puts their time agenda above others, then the culture system breaks down. That may sound extreme but think of it this way…

Let’s say Bob is leading a meeting that’s supposed to end by 9am and he decides he needs 10 extra minutes to get his point across. Because Bob is a manager people feel like they have to stay.  Meanwhile Susan is losing time for her 9am meeting because she needs those people there, who (now) will not be on time.

To put it simply – Being late is all about prioritizing your own individual needs above the group needs. And that is when things break down.

Will being on time solve all problems? No, but it sets the foundation because:

a) People respect the whole over the individual (as a practice)

b) People learn to work with constraints

c) People learn to put integrity above any goal

In all my years of knowing Tony (CEO of Zappos) I have never once seen him be late (both personally and professionally).  And he is a leader who achieves a lot, has a ton of fun, and delegates like a master.

Don’t believe me.

Try it (just for a week) and see what happens.

The most creative speech introduction

July 13, 2017

Great cultures

Well this took me surprise! After my speech, Rob said, would you like me to shoot an intro video for you? I had no idea it would be this…

5 Most Engaging Ways to Use Social Media

May 27, 2017

Great cultures

Granted, this is coming from a guy who spends very little time on social media, but I think that’s actually an advantage.

It seems that people crushing it in social media are very clear on who they are and what they value (Once again, it’s all about values).

This all came to me in just a few moments. I just had a very fine cup of coffee, I got on Instagram and I suddenly realized what really works…

5 Most Engaging Ways to Use Social Media

(and by the way, that term Social Media is pretty much everything within public digital communications)

These trends make the following assumptions:

  1. We have a lot of choices, so what engages has to cut through a ton of crap (as well as a ton of value).
  2. We have extremely short attention spans and they are only getting shorter.
  3. Much of our behavior is driven by unconscious tendencies rather than conscious choice.

1.  Relevance + Expertise

With a million places to direct our attention, it’s not about what’s important or interesting or entertaining. It’s about what’s most relevant to us or our audience at any given moment.

The Joe Rogan Podcast gets more than 120 million downloads per month. That’s more people than watch the Super bowl.  I can listen to it for hours (except for the parts on MMA).

JRE963

I love how he mixes three vital elements:

1) Highly relevant topic matters
2) People highly qualified to talk about them
3) Improv comedy style humor and flow

The first segment of this episode with Michael Malice is incredible because I learned so much about what’s really going on in North Korea and how the people there are being held hostage. I feel like I’m being informed and having fun all at the same time.

  • What are the absolute most relevant topics you can talk about?
  • How can you bring your expertise or that of others?
  • How can you just have fun with it and be silly and playful?

2. Nostalgia + Remixing

Gary Vaynerchuck was at Mastermind Talks when I heard him say that nostalgia is going to be huge, I think because as things change faster and faster, the joys from the past become comforting and grounding.

In this video, comedian Bert Kreischer pretends to be in an episode of Magnum PI before his Hawaii shows.

bert-socialmedia

I noticed how this is far different from everything else in my feed, so it immediately drew my attention.

  • How can you do something that immediately catches visual attention?
  • What would be a pattern interrupt to someone browsing through a bunch of selfies and food shots?
  • What’s something from the past that you love that you can make fun of or pay homage to?

3. Gestalt image dynamics

This is a fancy way of saying it conveys everything you need to know, in one shot, without explanation.  I got a lot of compliments on this post for that reason.  This is me conveying my ideal productive day, without explanation…

gestalt-socialmedia

4. Funny Narratives

The value of humor cannot be underplayed. I remember seeing Seth Godin speak and half the content was funny images. As a pro speaker I thought it seemed like cheating, but hey, he’s winning and it’s working.  Funny cuts through, opens people up, lets us relax and take our guards down. I fully believe our next president will be very, very funny.

fredsavage-netflix

Fred Savage posted this clip from Netflix on Instagram. I love how I could understand the scene quickly, with our without audio.

  • How can you think and express in stories?
  • Add text to your pieces for people scrolling by fast
  • (Again) Don’t be too serious! Have fun with it!

5. Automated Conversations

This is brand new territory, so let me first say that a lot of people are getting this wrong.  Having automated conversations (such as facebook messenger bots) that are actually relevant and helpful are speeding up interactions and keeping people engaged.

For an example of this, check out the opt-in at Bot Academy

BotAcademy

  • To see how this can work with an app, check out the dating app Bubby Love and text the number there.
  • What is the ideal conversation you’d love to have with the people you love to serve the most?
  • What are the questions you can ask to really get to know your audience better?

Values are Back

May 4, 2017

Great cultures

I sometimes call values the “Health Food” of business – It’s what we all know we should do, but aren’t really doing. Mostly because companies have not taken the time to simply figure out what their real values are.

But seeing stories like this in Fast Company, and noticing how both the strongest brands and the disruptor up-and-comers are focused on values, I think values are about to go vogue.

values-en-vogue

Themes in Culture

February 3, 2017

Great cultures

culturati-robertrichman

I was a facilitator and closer for the Culturati Summit in Austin, TX. It’s a gathering not only of culture authors, but people in companies, boots on the ground and implementing.  Here are the notes I thought would be helpful to share:

Themes in culture 2017

1. Getting Real
It used to be about hype and spin and staying positive. Now it’s all about the reality check. It’s about being authentic over looking good.

2. Embracing contradictions
We want to succeed, but we also want to make it safe to fail. We don’t want to get political at work, but we want people to be free to speak their minds. We want stability but there’s a need to disrupt ourselves before someone else does.

3. Values as clarity
There are so many distractions and interruptions that values are the only thing that really keeps us on track. It keeps us deliberate rather than being reactionary.

The Sweet spot

There was a talk on the new book An Everyone Culture that advocates for organizations that are constantly growing their people. I found this model interesting because it shows the balance of challenging people (edge) supporting people (home), and creating systems and processes (groove).

an-everyone-culture-ddo-diagram

How to increase performance, FAST.

Anders Ericsson, author of Peak: Secrets from the New Science of Expertise, shared a fascinating way to improve performance across industries. The best way is not more and more practice. It’s this formula to generate the feedback loop of success:

  1. Do your thang.
  2. Have it video recorded
  3. Watch it and analyze
  4. Take the feedback and adjust

Rinse and repeat.

I’ve seen how incredibly this works for me as a speaker. I’m excited to see if others apply it to their industries.

Note, studies have shown that people are really on for peak performance for 4-5 hours a day. Makes me wonder – What if a company had people work from 9am to 3pm – with just highly focused work? I wonder if they’d be more productive and they’d have time to do the other things that make them happy (or do things like pick their kids up after school).